NEW YORK (March 21, 2014) - Trump SoHo® New York, the neighborhood’s only AAA Five Diamond rated hotel and home to the first authentic luxury hammam in New York City, announced the appointment of Nadine Shelf as spa director of The Spa at Trump SoHo.
“We are honored to have Nadine join our team,” said Andreas Oberoi, general manager of Trump SoHo New York. “Nadine has proven expertise in the spa industry, and her track record ensures that The Spa at Trump SoHo will continue to exceed guests’ expectations with unprecedented service and the highest quality of treatments.”
Shelf brings to The Spa at Trump SoHo more than 15 years of experience including her most recent position as general manager of The Peninsula Spa at The Peninsula New York. There, Shelf oversaw management of more than 135 employees while exceeding business growth in overall revenue by $7 million in services and an additional 30 percent increase in retail sales. Previously, Shelf managed the national spa team of more than 15 spas and 500 employees at The Spa at Equinox, where she once again surpassed revenue expectations by $5 million dollars. Throughout Shelf’s career, she has successfully implemented new business initiatives, directed renovation projects and provided education and productivity analyses.
Designed by DiGuiseppe Architect and located on the seventh and eighth floors of Trump SoHo, the 11,000 square-foot spa features nine private treatment rooms and wet rooms, a state-of-the-art fitness center with Technogym equipment, two separate luxury hammams for men and women, indoor and outdoor relaxation areas, and an extensive menu of treatments and services. Inspired by Ivanka Trump’s travels in Istanbul, The Spa at Trump SoHo affords spa-goers a rare opportunity to experience the traditional cultural bathing rituals of Turkey and the Middle East.
In keeping with the tenets of The Spa at Trump brand, every moment of The Spa at Trump SoHo experience caters to the individual guest’s desires, expressed through his or her individually selected Trump Personal Intention-Calm, Balance, Purify, Heal or Revitalize. Each intention corresponds to a Trump Signature Gemstone Spa Treatment featuring precious gemstone-infused oils-sapphires to heal and calm, diamonds for balance, emeralds for purification, and rubies for revitalization. Rounding out the spa treatment menu is a full array of classic massages; sauna and steam rituals; facials, including two exclusively for men; hair, hand and foot therapies; and salon services.
Guests may book a treatment at The Spa at Trump by calling (212) 842-5505 or e-mailing sohospa@trumphotels.com. For more information, please visit www.trumpsohohotel.com.