Lodging Interactive’s new service ensures full compliance with brand social media scorecards
PARSIPPANY, N.J. - SEPTEMBER 25, 2014 - Lodging Interactive, an award-winning digital marketing and social media management firm exclusively serving the hospitality industry, has launched its latest service aimed at ensuring branded properties are in compliance with their monthly brand compliance scorecards.
The service is provided by Lodging Interactive’s CoMMingle Social Media team, experts in hospitality social media marketing and reputation management. Hotels can work with the social media management compliance team on four levels varying from basic consultation to a full-service model where CoMMingle executes brand requirements to ensure accounts are brought up to brand standards on behalf of the hotels.
Lodging Interactive‘s hotel brand management and compliance services include:
1. Brand scorecard review
2. Manage brand updates on social media channels
3. Participate, as a hotel partner, in brand social media calls
4. Ongoing consulting, as needed
“For branded properties, it is no longer enough to simply decide to get involved in social media,” says DJ Vallauri, Lodging Interactive Founder and President. “Hotel brands have implemented social media standards and are handing out compliance scores to branded properties. We understand what an undertaking it is to stay in compliance and on message all the time. Our service takes the guess work out of social media and provides properties with peace of mind and a scorecard they’re proud of.”
Visit Lodging Interactive’s website to take advantage of the Hotel Brand Social Media Scorecard service.