ATLANTA, GA - May 7, 2014 - The Rainmaker Group, a world leader in automated profit optimization software and services for the gaming/hospitality industry, is pleased to announce the addition of veteran gaming account executive LuAnne Lambert as Director of Sales for ReelREV™ - a hosted revenue management software and services solution for improving slot performance.
“With continued domestic expansion leading to greater competition and advancements in technology, and, by extension, creating lots of options for players and operators, today’s progressive operators are recognizing the need for innovative ways to maximize the revenue from all of their assets, ” said Lambert, whose sales executive career spans nearly two decades, the last seven in gaming with Paltronics and, more recently, Bally Technologies.
While with Bally Technologies, Lambert gained a breadth of experience in the industry, working with corporate, tribal, and privately owned casinos in several gaming jurisdictions. One of her principal goals was to collaborate with operators to yield the greatest performance out of the capital they invested with her company.
“When I first started considering the Rainmaker opportunity and my experience, I rather quickly determined that I’d been leveraging many of these same principles with my operators for years,” said Lambert, who earned a Bachelor of Arts in Business Management and Health Promotion from Luther College, Decorah, Iowa. “ReelREV actually goes a step further, melding the best of the available science, together with the operators’ art and intuition, to help with their strategic execution of the floor.”
ReelREV offers a disciplined approach to yielding profit from slot machines. It transforms slot performance data and combines it with proprietary knowledge to diagnose and prescribe opportunities for continuous improvement of slot operations. Leveraging layered strategies related to price, product mix, product placement, and profitability, ReelREV reaches beyond the science of analysis to the art of execution.
The 2013 launch of ReelREV earned Rainmaker a spot on the Technology Association of Georgia’s (TAG’s) prestigious Top 40 Innovative Technology Companies in Georgia.
Meet with LuAnne at the Southern Gaming Summit in Biloxi, Miss., May 6-8, and Indian Gaming 2014 (NIGA) in San Diego, Calif., June 11-14, for a demo of ReelREV and in-depth information on its operations and benefits.