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Tim Sheldon Tapped as Marriott’s New Caribbean and Latin America Leader

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Bethesda, Md., May 21, 2015 – With plans to expand to 100 hotels this year and add another 50 across nine new countries by 2017, Marriott International, Inc. (NASDAQ: MAR) has named Tim Sheldon as President of its Caribbean & Latin America (CALA) region.  Currently the company’s Global Chief Operations Officer, Sheldon will begin his new role in June.  The region’s previous President, Craig S. Smith, will be returning to Hong Kong to become President and Managing Director of the Marriott’s Asia-Pacific region, where he previously served as Executive Vice President and Chief Operations officer.

Sheldon will capitalize on the company’s rapid regional expansion to drive operational excellence in partnership with the company’s owners and franchisees.   

“We look forward to even more exciting growth in the Caribbean and Latin America,” said Arne Sorenson, Marriott International’s president and chief executive officer.   “Tim’s brand expertise and proven track record of success in building strong operating organizations will help leverage our rapid expansion in the region into increasingly strong performance.”

“I am excited to join the CALA team and look forward to growing the company’s strong portfolio of brands throughout the region,” said Sheldon.  “We see tremendous development opportunity in established and emerging markets and are aggressively promoting travel both to and within the Caribbean and Latin America.” “The region is very dynamic and I am committed to creating opportunities for our associates, ensure our hotels deliver exceptional guest experiences and that we provide maximum value to our owners and franchisees.” 

Under Sheldon’s leadership as the global chief operations officer, the company successfully rolled out a new global guest satisfaction listening tool, GuestVoice, and launched mobile check-in and check-out, an industry first.  Previously, Sheldon was executive vice president for Global Brand Management and Lodging Operations where he was responsible for the oversight of nearly 500 hotels, and also has served as senior vice president and brand manager for the company’s Select-Service and Extended-Stay portfolio, leading Marriott’s entry into the moderate-tier extended-stay space.

Marriott International is now represented in the Caribbean & Latin America by 94 hotels in 24 countries and territories, offering more than 24,500 rooms and spanning nine lodging brands: The Ritz-Carlton and JW Marriott Hotels & Resorts in the luxury tier; Marriott Hotels & Resorts, Marriott International’s signature brand; Renaissance Hotels and the Autograph Collection in the lifestyle category; Courtyard by Marriott and Fairfield Inn in the moderately-priced tier; and Marriott Executive Apartments and Residence Inn by Marriott in the extended stay category. In addition, Marriott Vacation Club International, Marriott’s timeshare ownership division, offers three resorts in two countries. 


Conrad Hotels & Resorts to Open New Chicago Property Steps off Michigan Avenue

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MCLEAN, Va.—May, 21, 2015—Conrad Hotels & Resorts, Geller Investment Co., LLC, and Wanxiang     America Real Estate Group today announced plans to open a new Conrad     Chicago, expected to begin hosting global travelers in spring 2016.    Overlooking North Michigan Avenue on Erie Street, the stunning new     Conrad Chicago will provide guests with immediate access to high-end     retail and award-winning restaurants in the one of the most desirable     locations in the city. 

“The signing of the new Conrad Chicago underscores our commitment to delivering best-in-class hotels in key gateway locations that meet the growing needs of global luxury travelers,” said John T.A. Vanderslice, global head, Conrad Hotels & Resorts. “This new property enhances the Conrad portfolio and supports our goal of connecting travelers to the most inspiring destinations around the world.”

Designed by the world-renowned designer Pierre-Yves Rochon, the 20-story property will offer 287-rooms, of which 12 are expansive suites. Over 10,500 square feet of state-of-the-art conference facilities will offer the most technologically advanced meeting spaces in North America.

The hotel will feature fine dining outlets and attractive entertainment experiences throughout the property, infusing Chicago’s unique food cuisine and culture into the property’s breathtaking view of North Michigan Avenue.

The new Conrad Chicago will be the sixth U.S.-based Conrad Hotels & Resorts property behind the brand’s upcoming projects in Fort Lauderdale, Fla., and Washington, D.C.

“We are proud to be bringing our clear vision of a much needed, dynamic, and exceptional luxury hotel into a vibrant market that clearly demands more true luxury choices for the modern, sophisticated and demanding traveller looking for unique experiences,” stated Laurence Geller, Chairman of Geller Investment Co, LLC. “Conrad Chicago will become an inspiring destination delighting travelers with intuitive and customized service and innovative food and beverage offerings.”

In addition to the unmatched views and amenities the hotel will offer, guests will be able to connect to the property and surroundings through their mobile device simply by downloading the award-winning Conrad Concierge mobile app. Launched in 2012, the mobile app gives guests mobile access to all concierge features and hotel services, including the option to pre-check in, arrange car transport, and select even the most bespoke amenities – from the type of pillow they prefer, what newspaper they would like delivered to their room, or choosing what brand of bath amenities they’d like waiting in their room, all before they arrive.

Conrad Chicago will participate in Hilton HHonors®, the only guest rewards program that allows members to earn Points & Miles® for the same stay and redeem points for free nights with No Blackout Dates at more than 4,350 hotels worldwide.

For more information about Conrad Hotels & Resorts, please visit www.conradhotels.com or http://news.conradhotels.com

 

Using Review Data as Rich Snippets to Improve Your Search Rankings

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Most hotels are focused on SEO, or are at least aware of the potential benefits of improving their search rankings. It allows them to stand out and ultimately generate more traffic (and direct bookings!). Content marketing is one way to improve search rankings, and travel reviews can play an important role in this content strategy. But that isn’t the only place where travel review data can help hotels to improve their search rankings…

Enter the rich snippet. Huh? What’s that, you ask?

 

Rich snippets are bits of extra info that appear on your site’s search result listing above your meta description. They can easily be added within your site’s HTML as microdata (and tested using Google’s Structured Data Testing Tool). Rich snippets provide users with additional, engaging, relevant information about the contents of your webpage, which has been shown to increase click-through rates by up to 30%, and generate more qualified traffic to your site.

 

For hotels, these rich snippets can contain a snapshot of review data. Knowing that 95% of travelers rely on review data to make their booking decisions, adding this content into your site’s rich snippets can be incredibly powerful to increase click-through rates.  

 

Meininger Hotel Amsterdam, for example, incorporated structured review data from TrustYou into its rich snippets, highlighting its excellent travel review ratings so that travelers searching for a hotel in Amsterdam are more likely to click through to book the hotel. 

 

Take a look:

What’s more, this hotel has improved its search rankings so that it now ranks #1 in its organic search results, ahead of OTAs and other review sites, making it much more likely for travelers to click through to the hotel’s own site to book their room.

When you are approaching your SEO strategy, don’t forget about rich snippets. They are quick and easy to implement, plus, by adding review content to your rich snippets, you can improve rankings and ultimately generate more direct bookings. 

 

Dennis Hernandez Appointed Director of Sales and Marketing at The Embassy Row Hotel, D.C.

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Washington, D.C. (May 21, 2015) – Dennis Hernandez, an accomplished hospitality sales veteran with 30 years of experience has been named Director of Sales and Marketing for the newly renovated Embassy Row Hotel, A Destination Hotel, in Washington, D.C. 

In his role, Hernandez is responsible for the development and management of all marketing and sales efforts at the Dupont Circle property, overseeing strategic brand partnerships and niche market alliances. With a strong background in the boutique hotel sector, Hernandez brings desirable lifestyle expertise to the notable property following the completion of its $15 million floor-to-ceiling renovation in March 2015.

 

 

 

“We’re pleased to have Dennis join The Embassy Row Hotel family,” says General Manager Shawn Jervis. “His intimate knowledge of the boutique hotel market and countless industry relationships will help us provide a true lifestyle experience for our guests, authentic to Washington, D.C., which is one of our top priorities.”

 

 

 

Hernandez joins The Embassy Row Hotel after serving as CMO of Pure! Marketing Agency. He previously served as Director of Sales & Marketing for The Ace Hotel & Swim Club in Palm Springs, The Standard, Downtown LA, and The Huntley Hotel in Santa Monica. Prior to that, he worked as the Director of Entertainment and Revenue Management for Sofitel Luxury Hotels and Resorts. 

 

 

 

A third generation descendant of Puerto Rico, Hernandez studied at Cornell University. He returns home where born and raised in Washington, D.C., from Hollywood, California and is elated to be back home and a part of the “new” landscape of D.C.’s diverse communities.

 

Belmond Sells 50% of Its Stake in Hotel Ritz by Belmond in Madrid & Ends its Management of the Hotel

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HAMILTON, Bermuda—Belmond Ltd. (NYSE:BEL) (the “Company”) today announced the sale of its     50% interest in the 167-room Hotel Ritz by Belmond in Madrid, Spain, to     a joint venture between Mandarin Oriental International Limited and The     Olayan Group. At the same time, the Company ended its agreement to     manage the hotel.   

As part of the transaction, the Company, along with its joint venture partner, Omega Capital S.L., sold the entity that owns the hotel, Hotel Ritz Madrid SA.

“The successful completion of the sale of Hotel Ritz is another positive step in our strategy of disciplined capital recycling,” said John Scott, president and chief executive officer of Belmond Ltd. “We are pleased to have achieved such an attractive price for the sale of the hotel and to be passing on the stewardship of this historic landmark to its new owners.”

Media requiring more information should contact Ralph Aruzza, Chief Sales & Marketing Officer on ralph.aruzza@belmond.com or +1 212 764 8238. 

Pebblebrook Hotel Trust Acquires LaPlaya Beach Resort & LaPlaya Beach Club in Naples, FL for $185.5M

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BETHESDA, Md.—Pebblebrook Hotel Trust (NYSE:PEB) (the “Company”) today announced that     it has acquired LaPlaya Beach Resort, a 189-room, waterfront, luxury     resort and LaPlaya Beach Club, a private members club located at the     resort, (together, “LaPlaya”) for a combined purchase price of $185.5     million.   

“We’re thrilled with the opportunity to expand our portfolio into the thriving market of Naples, Florida with the acquisition of LaPlaya,” said Jon Bortz, Chairman and Chief Executive Officer of Pebblebrook Hotel Trust. “The resort is uniquely located on the beach and within one of the most affluent coastal resort communities in the country, offering a full array of best-in-class amenities, dining and shopping venues and dozens of world-renowned golf courses.”

LaPlaya Beach Resort is a 189-room, luxury, full-service resort that sits on 6 acres of beachfront property surrounded by stunning views of the Gulf of Mexico and Vanderbilt Bay. The resort was originally built in 1968 and underwent a comprehensive, $54.0 million renovation and redesign in 2002, adding an additional tower, the private beach club and a large parking structure. The hotel’s meeting facilities feature both indoor and outdoor event space, for a combined total of 11,620 square feet. The resort offers several food and beverage options including the widely-acclaimed Baleen, which provides sunset views and a “toes in the sand” experience and whose menu is modern, seafood-focused and locally inspired. The Tiki Bar offers a wide selection of beverages, craft cocktails and snacks, available via butler service to the beach. Furthermore, the resort’s 4,500 square foot spa, SpaTerre, provides a full menu of upscale spa and wellness treatments. The resort also includes three outdoor swimming pools, a 2,200 square foot fitness center, a 7-story parking garage with 310 spaces, a children’s aquatic and beach camp, watersport rentals and in-room dining. The acquisition also includes the leasehold interest in a 23-slip marina on the Vanderbilt Bay side of the property.

In addition to the acquisition of the resort, the Company also purchased the LaPlaya Beach Club (the “Club”), which has grown to become one of the most notable private clubs in Florida. The Club provides the Company with a strong revenue stream through initiation fees and annual membership dues, while also generating significant ancillary spend at the resort by its members. The Club boasts over 800 current active members and provides a club members’ private dining room, private pool cabanas, and an exclusive agreement with the LaPlaya Golf Course to provide Club members and hotel guests with golf access and privileges. The LaPlaya Golf Course is not included in the transaction.

For the year ended December 2014, LaPlaya operated at 77 percent occupancy, with an average daily rate (“ADR”) of $337 and room revenue per available room (“RevPAR”) of $261. During the next 12 months, the Company currently forecasts that the property will generate earnings before interest, taxes, depreciation and amortization (“EBITDA”) of $14.3 to $15.3 million and net operating income after capital reserves (“NOI”) of $12.5 to $13.5 million.

LaPlaya will continue to be managed by Noble House Hotels & Resorts under a new operating agreement.

“Noble House has a great understanding of, and excellent experience with operating unique, world-class, casual luxury, boutique resorts,” continued Mr. Bortz. “We’re pleased to be building a strategic relationship with the team who we’ve worked with previously, and we look forward to collaborating with them to unlock the many opportunities that exist at LaPlaya. With the addition of Noble House Hotels & Resorts, we now have 15 third party managers operating our hotels throughout our portfolio.”

“We are excited to be partnering with Pebblebrook Hotel Trust,” said Noble House Hotels & Resorts’ Founder and Chairman, Patrick Colee. “We believe that LaPlaya offers tremendous growth potential, and we are eager to create additional value at this exceptional property.”

The Company expects to incur approximately $1.3 million of costs related to the acquisition of the hotel.

The acquisition of LaPlaya Beach Resort brings the total number of properties in the Company’s portfolio to 36 and marks the Company’s first investment in Naples, Florida. 

Adyar Gate Hotels Limited to Open First InterContinental Brand in India

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Chennai, India, 22 May 2015: InterContinental Hotels Group (IHG), one of world’s leading hotel companies, today announced the signing of the management agreement for InterContinental Chennai Mahabalipuram Resort with Adyar Gate Hotels Limited.

 

When it opens later this year, InterContinental Chennai Mahabalipuram Resort will join InterContinental Mumbai Marine Drive to be the second hotel under the company’s luxury brand in India.

 

The signing of the 106-room InterContinental Chennai Mahabalipuram Resort follows closely behind the recently announced deal between IHG and Adyar Gate Hotels Limited for Crowne Plaza Chennai Adyar Park.

 

This marks the fourth hotel in the company’s development pipeline in Chennai, cementing IHG’s leading position as one of the largest international hotel operators in the city when the four hotels (around 900 rooms) across four brands open by the end of next year: InterContinental, Crowne Plaza, Holiday Inn and Holiday Inn Express. The company currently has one hotel open in Chennai: Holiday Inn Express Chennai Mahindra World City.

 

InterContinental Chennai Mahabalipuram Resort is located along the picturesque beachfront on East Coast Road in the south of Chennai, just 30 kilometres from Chennai International Airport. Opening to guests later this year, the luxury resort will offer world-class accommodation coupled with unparalleled service and amenities such as three gourmet dining outlets including an all day dining restaurant, a speciality restaurant and a bar.

 

Guests looking to unwind can enjoy an array of treatments and therapies at the spa; work out at the fully-equipped health club or relax by the outdoor pool. The resort will also feature a banquet facility for large scale events.  

 

Shantha de Silva, Head of South West Asia, IHG commented, “With its growing popularity as a tourism destination, the Tamil Nadu capital is a key growth city for us and, with its proximity to both the business district and tourist attractions such as the UNESCO world heritage site at Mahabalipuram, the location of the new InterContinental Chennai Mahabalipuram Resort is second to none. We are delighted to be working with Adyar Gate Hotels Limited to manage this great resort and are confident our global scale and system will help us drive revenue and occupancy in the resort when it opens later this year.”

 

Manav Goyal, Director, Adyar Gate Hotels Limited said, “The InterContinental brand is known the world over for delivering luxury experiences and it was clear that’s what we need to complement the strategic location the resort is in to draw business and leisure travellers. This will be one of the first five star beach resorts around the east coast of India, designed with a huge focus on environmental planning and design. IHG as a company is very driven and focussed on delivering great guest experiences and we are very pleased to have IHG manage what we envision will be one of the most highly sought after hotels in Chennai. We also see a huge potential to drive synergies across both Crowne Plaza Chennai Adyar Park and InterContinental Chennai Mahabalipuram Resort, with their unique attributes on location as well as the facilities in each hotel which cater to the needs of our guests across the leisure, corporate, meetings and events segments. We look forward to a great partnership with IHG and to welcoming guests through our doors when they open.”

 

InterContinental Hotels and Resorts is one of the world’s leading hotel brands with a long and successful heritage, going back over 65 years when the first InterContinental was founded in 1946. Today, InterContinental is an award-winning brand, picking up accolades such as the coveted title of “World’s Leading Hotel Brand” at the World Travel Awards last year – an award it has held for six consecutive years; and the title of “Best Hotel Brand Worldwide” in this year’s Business Traveller Middle East Awards.

 

Globally, IHG operates 179 InterContinental hotels and resorts, with 51 hotels due to open in the next three to five years. There is currently one InterContinental hotel open in India – InterContinental Marine Drive Mumbai.

 

IHG has 21 hotels (4,100 rooms) open in 13 cities in India across four brands: InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express. The company has 47 hotels (9,000 rooms) in its development pipeline, including Holiday Inn Express Chennai OMR and Holiday Inn Chennai OMR Tidel Park which will open in Chennai within the next three to five years.

 

Accor Enters Sale & Franchise-Back of Seven Hotels in United Kingdom and Ireland for $58.9 million

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As part of the Group’s strategy to restructure the assets of HotelInvest, its hotel owner and investor business, Accor today announces the sale and franchise-back of seven hotels (708 rooms) for €32.6 million, along with a commitment from the buyers to carry out €5.2 million worth of renovations.

The transactions were carried out with two strong partners: Starboard Hotels Ltd. for a portfolio of five ibis hotels (Birmingham Bordesley Circus, Leicester City, London Gatwick Airport, Plymouth and Sheffield City) and a joint venture between Cannock Investments Ltd and Hetherley Capital Partners for the ibis Coventry Centre and the ibis Dublin West in Ireland. The six UK hotels were acquired by Accor last December as part of the acquisition of the Tritax portfolio.

As previously announced, three hotelF1 establishments adjacent to three of the ibis hotels in the portfolio (Liverpool City, London Thurrock and London Barking) are currently being converted into extensions of the recently acquired hotels.

John Ozinga, Chief Operating Officer of HotelInvest commented: “Through these two deals, HotelInvest is pursuing its strategy in the United Kingdom – a key market for the Group. These are important destinations served well by the ibis and ibis budget brands and we are delighted to be working with such high quality, long-term partners.”

The transaction is subject to the usual conditions and to approval by the relevant authorities.


Hoteliers, Hotel & Lodging Assoc. of Volusia Co. & Volusia Beaches “Band” Together for Family Safety

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A first for beach communities, wristbands help keep tabs on kids at Volusia beaches

News-Journal/Nigel Cook

By Linda Santacruz

linda.santacruz@news-jrnl.com

DAYTONA BEACH 

It’s hard to keep up with Jorge Roman on the beach. 

One minute the 3-year-old is jumping with his arms stretched above him, reaching for sea gulls flying by, and the next he’s running toward a crashing wave. Chasing behind him is the boy’s stepfather, Ryan Turner, who said he’s often surprised at how fast his child is. 

“Even at the grocery store, you can turn around to grab something and he’s gone,” said Turner, a Daytona Beach resident. 

So when Sasha Medina, a Beach Safety officer, approached him recently and asked to place a wristband on Jorge in case he wandered off, Turner thought it was a great idea. 

“I know these beaches get really crowded,” he said. “The bracelet would really help out.”

This is the second year the Volusia County Beach Safety Division will be passing out bracelets to families in an effort to bring down the number of lost children. Through the summer beach season that begins this Memorial Day weekend and extends until Labor Day, parents and guardians on the beach will be asked to scribble their phone numbers on a yellow, waterproof bracelet and wrap it around their kids’ wrists. 

Should their child be found alone, an officer can easily pick up the phone and dial the parent. 

“When we get a missing kid, especially a very young one, it’s not always easy to get information from them such as their parent’s name, where they were, what their parent is wearing,” Medina said. “It’s just an easier way for us to reconnect them with their party.”

The bracelet method is especially useful during the summer — the busiest time on the beach for Volusia County. Beach Safety officers are gearing up this year with 20,000 bracelets and at least 20 local hotels are on board to pass them out to their guests. 

One of those includes the Hilton Daytona Beach Oceanfront Resort. Being involved in the program “just seems like the right thing to do,” said Paige Koerbel, the hotel’s area managing director.

“We have a pretty heavy family clientele during the summer. Our property is beachfront and kids can wander off pretty easily,” he said. “We had one incident last year that I’m sure was traumatic for the people involved. Hopefully, we can prevent that this year.”

And it’s not just children who stray away. Medina said she frequently finds adults with dementia or Alzheimer’s who can’t remember where their families are. 

The bracelets are meant to cut the time it takes to reunite families in half so officers and lifeguards can get back to their duties, Medina said. 

“We have a lot things going on,” she said. “The water is our primary focus. So the more time that we spend trying to reunite a lost kid with their parent is less time for us to be able to watch the water and deal with any other circumstances that may arise, such as water rescues or medical calls.” 

One instance last year took up to eight hours to find the parents, said Mark Swanson, director for the Volusia County Beach Safety Division. Another time, the child was found more than a mile away. 

Swanson believes the implementation of the bracelet program contributed to a drop in lost children. During last year’s summer season, officers counted 114 missing children on the beach, down from 134 the previous year. 

Simply telling parents about the program will often prompt them to be more careful, Swanson said. 

“Just the fact that we put it out there parents were thinking ‘Wow. Is it really that big of a problem that they have to pass out these bracelets? Maybe I should watch my children,’” he said. 

That may be true, considering less than a dozen of those 114 missing children wore bracelets. The other 5,000 children who received bracelets didn’t go missing, Swanson said. 

But beyond that, the bracelets can save the situation from growing worse and ruining a visitor’s vacation. 

“I’ve seen both children and parents very panicked and frantic and we don’t want that,” Medina said. “Every moment that passes, the parent could be thinking the worst and we don’t want them to not come back and not bring their kid again because they’re afraid it might happen again.” 

That may also depend on the person, said Tom Caradonio, executive director for the Daytona Beach Area Convention & Visitors Center. 

“We lost our daughter at a boat show in Houston, but we didn’t stop going to the boat show,” he said. However, the bracelets are beneficial from a business standpoint. “It shows a higher service level from the hotel and how the community cares.”

This article is reprinted at the request of the Hotel & Lodging Association of Volusia County.

JL Properties, Inc. Holds “Topping Off” Ceremony for Two Marriott Hotels in Flamingo Crossings

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The final structural beam for the SpringHill Suites and TownePlace Suites, signed by the construction team, will be lowered into place by crane.   

Anchorage, AK/Bay Lake, FL – May 22, 2015 – JL Properties, Inc., a national, diversified residential and commercial real estate development and management firm based in Anchorage, Alaska held a “Topping Off” Ceremony on the construction site of the multi-million dollar hotel project that will house a 248-key, all-suite SpringHill Suites by Marriott and 250-key extended stay TownePlace Suites by Marriott at Flamingo Crossings.  A small evergreen tree, as well as an American flag, commemorated the event.

 

 

 

The hotel project is being developed by its company’s subsidiary, JL-FX Hotel Development, LLC, and operated by Yedla Management Company. Slated to open early 2016, the hotel project will be the first development in Flamingo Crossings and is expected to create over 130 full-time jobs.    

 

 

 

Under the Marriott brand, the two hotels will offer a different experience for leisure and business travelers and families. The SpringHill Suites will be a hotel experience infused with space and style designed to appeal to business and leisure travelers who seek stylish, fun and spacious, yet functional accommodations at an affordable price.    

 

 

 

The TownePlace Suites will deliver a unique stay experience by providing thoughtful spaces for both working and relaxing and helps guest settle in by acclimating them to the neighborhood through the TowneMap® map wall, which displays local favorite restaurants, services and attractions.  A moderately priced brand, TownePlace Suites offers a tiered rate structure based on length of stays for travelers who are on the road for a longer period of time.  

 

 

 

Guests at both hotels will also share the unique amenities such as the state-of-the art fitness center, resort-style swimming pool, whirlpool spa, lounging areas and athletic facilities.  Visiting athletic teams will enjoy and benefit from a sports practice field, batting cage and barbeque grilling areas. The complex will boast a dynamic outdoor poolside restaurant and bar with interior and exterior seating featuring full lunch and dinner service/menu offerings, light bites as well as a full liquor bar. 

 

 

 

Flamingo Crossings is a pedestrian-friendly, mixed-use tourist district conveniently located outside the Western entrance to Walt Disney World Resort®. The unique district, master-planned by Walt Disney Imagineering, is designed for the value-conscious traveler, featuring hotels, retail, casual and fast-food dining, gas, grocery and services.

 

 

 

Strategic Hotels & Resorts Closes On the Sale of the Hyatt Regency La Jolla

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CHICAGO, May 22, 2015 — Strategic Hotels & Resorts, Inc. (NYSE: BEE), along with its joint-venture partner, today announced that the Company has closed on the sale of the Hyatt Regency La Jolla for $118.0 million.  The company formerly owned a 53.5% interest in the asset.  At closing, the joint-venture retired $89.2 million of debt secured by the hotel.  The Company will use the proceeds from the sale to reduce outstanding indebtedness on its revolving credit facility.

Alis Summer Update to Focus On Industry Segments & Advocacy Issues Facing the Hospitality Industry

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Washington, D.C., May 22, 2015 – In an exciting new format, the annual Americas Lodging Investment Summit (ALIS) Summer Update taking place July 21-23 will hold three networking receptions in Washington, D.C., Chicago, and Los Angeles. Each reception will focus on timely topics within the industry. ALIS Summer Update provides another opportunity in 2015 to network with the hotel investment community across America. 

The first reception in Washington, D.C. on Tuesday, July 21, focuses on an Update from Washington D.C. with panelists Jim R. Abrahamson, CEO, Interstate Hotels & Resorts; Ed Walter, president & CEO, Host Hotels & Resorts; and Paul W. Whetsell, Vice Chairman, Loews Hotels & Resorts; moderated by Katherine Lugar, president & CEO, American Hotel & Lodging Association. This reception is hosted by Destination Hotels and The Embassy Row Hotel and will take place at The Embassy Row Hotel from 5:30pm-7:30pm EDT. Welcome remarks will be given by Russell D. Urban, EVP-Business Development & Acquistions, Destination Hotels.

The second reception in Chicago on Wednesday, July 22, concentrates on the Lifestyle Segment with panelists David Berg, CEO, Carlson Hospitality Group; Raul Leal, CEO, Virgin Hotels; and Niki Leondakis, CEO, Commune Hotels & Resorts; with moderator Scott D. Berman, US Industry Leader Hospitality & Leisure, PwC. Hosted by Commune Hotels & Resorts and the Chicago Athletic Association Hotel, the reception will be held from 5:30pm-7:30pm CDT at the Chicago Athletic Association Hotel. Welcome remarks will be given by Niki Leondakis, CEO, Commune Hotels & Resorts.

 

The final reception in Los Angeles on Thursday, July 23, will feature a discussion on the Luxury Segment with panelists Jason Herthel, president & COO, Montage Hotels & Resorts; Jim Petrus, senior vice president, St. Regis Brand; and C. Scott Rohm, President, SH Group; with moderator Stephen M. Jennings, principal, Deloitte Consulting LLP. This reception will take place from 5:30pm-7:30pm PDT at the Montage Beverly Hills and is hosted by Montage Hotels & Resorts and Montage Beverly Hills. Welcome remarks will be given by Todd Orlich, general manager, Montage Beverly Hills.

 

To register, click here. Regular registration is US$85.00 per location and payment must be received on or before July 6. After that, the registration fee is US$150.00. For general event information, contact BHN conference manager Jodi Braverman at jbraverman@burba.com.  

 

The ALIS Summer Update is co-hosted by Burba Hotel Network (BHN) and the American Hotel & Lodging Association (AH&LA).  Proceeds benefit the educational, research, and training missions of the Educational Institute (EI) of the American Hotel & Lodging Education Foundation (AH&LEF), AH&LA’s not-for-profit affiliate.  For information on AH&LEF, visit www.ahlef.org.  

Travel Review Innovation: From User Experience to Guest Experience

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Let’s talk about innovation. Specifically innovation and travel reviews. We all know by now that travel reviews are fundamental to the travel planning process, but their importance is about more than what they say or how many there are. Travel reviews have the potential to help innovate both the travel site user experience as well as the actual guest experience. Here are two examples of innovation with travel reviews from each of these perspectives. 

Hipmunk: Improving the travel research experience

Just because the average travelers reads up to a dozen or more reviews before booking a hotel, doesn’t necessarily mean that the traveler actually wants to read all of those reviews.

Hipmunk, a leading travel booking engine, was created to make it easier for travelers to plan trips by showing all relevant flight, hotel, or car choices on a single page via a visual “timeline” that illustrates the tradeoffs between options. But Hipmunk didn’t stop there. Understanding the integral role of travel reviews, the company opted for a super-visual display rather than the standard text representation, showing a hotel’s overall score, its rank, and summarized scores for various aspects like food, service, room, etc. For Hipmunk’s travelers, reviews look like:

User experience is increasingly important in order to stay competitive with travelers and with search engines. Hipmunk is on the leading edge of giving travelers a more desirable search and planning process, which will naturally set them apart in a very visual industry.

Lindner Hotels & Resorts: Improving the guest experience

Award-winning hotel group Lindner manages 34 hotels across 7 European countries. One of the keys to their success is personalized guest service. Part and parcel is their innovation in integrating their online reputation management (ORM) with their CRM, Serenata. Lindner has integrated TrustYou online survey data into their CRM and PMS to create detailed guest profiles and VIP reports.

In addition to increasing the volume of their reviews through guest surveys, they have harnessed those reviews to improve their guest experience. Upon check-in, hoteliers have a full report with details about what guests have said about the Lindner hotels in which they have stayed in the past. Guest service may then thank the guest for their feedback in person, as well as address any concerns that may have come up in the past. Hotels are also able to preemptively make changes to a guest’s room or identify their desires for service before arrival. As such Lindner is providing customized service based entirely on the guest’s expressed desires.

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At the end of the day, it’s true that volume of reviews matters and generating more reviews creates trust with travelers. As an industry, it’s time to move past just the volume conversation, however, and toward the potential of using reviews to do what the hospitality industry does best: serve guests. 

IDeaS Expands Reputation Pricing Solution, Partners With Revinate to Integrate Social Media

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Joint partnership drives revenue opportunities by integrating online rating and review information into pricing decisions

MINNEAPOLIS - May 28, 2015 - IDeaS Revenue Solutions, the leading provider of pricing and revenue management software, services and consulting, today announced a strategic partnership with hotel reputation company Revinate, empowering customers of both companies to leverage online reputation data for better pricing power.  

 

By integrating Revinate Online Reputation Management data into IDeaS Reputation Pricing solution, IDeaS and Revinate customers can take advantage of the intricate relationship shared between online reputation and hotel room pricing for smarter, more profitable revenue management. 

 

“Reputation data is crucially important for today’s hoteliers, for improving guest experiences and communicating their value to guests worldwide. It’s only now that hotels can leverage this data further and utilize their online reputation for making pricing decisions, at the point of decision-making,” said Sanjay Nagalia, chief operating officer at IDeaS. “By truly integrating Revinate’s leading reputation platform with our Advanced Revenue Management Solutions, our customers have the opportunity to leverage even more data for better and more powerful pricing.” 

 

“Revinate is excited and proud to partner with a pioneer like IDeaS, bringing our solution to even more hoteliers around the world,” said Jay Ashton, chief executive officer at Revinate. “Our goal is to make Revinate’s data interoperable across key hotel systems, and this partnership will allow users to better understand the correlations between reputation and revenue, and identify opportunities for improved pricing.”

 

A key function of IDeaS Revenue Management System (RMS), IDeaS Reputation Pricing solution provides revenue managers with an additional layer pricing power-Reputation Best Available Rate (BAR). IDeaS Reputation Pricing solution also provides market specific visualization for a hotel’s pricing against its reputation positions, based on Revinate’s powerful reputation platform. Benefits of combining these data streams include the ability to identify, validate and quantify the revenue opportunity of reputation impacted pricing. 

 

IDeaS Reputation Pricing solution optimizes and aligns a hotel’s BAR price with guests’ knowledge, expectations, and willingness to pay-at the point of purchase-by working with reputation data leaders like Revinate. Click here for more information about IDeaS’ integration with Revinate, as well as other leading reputation management companies. 

 

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RMS Hospitality Solutions to Debut ePOS at HITEC

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New cloud-based touchscreen point-of-sale system is packed with cool features

Visit RMS in Booth 2207 at HITEC

[SAN DIEGO, CALIF.- May 28, 2015] - Hoteliers attending HITEC next month in Austin, Texas, will be introduced to a new ePOS from RMS Hospitality Solutions that is packed with flexibility. The cloud-based, touchscreen point-of-sale system features digital menu boards, kitchen video screens, customer-facing displays for advertising, and integrated security cameras. Mobile software for smartphones and tablets also is featured to support remote self-service ordering by guests. The solution comes equipped with an integrated web store for online ordering and features web reports that are ideal for multi-venue properties or franchise businesses. The RMS ePOS will be on display June 16 to 18 at the Austin (Texas) Convention Center in Booth #2207.

“We are eager to attend HITEC for the first time and unveil our new ePOS as part of The Hospitality Cloud (also known as RMS 9+),” said Todd Sabo, RMS North America President and General Manager. “This ePOS helps improve efficiency and profitability by streamlining tasks, increasing accuracy and producing reports when needed. It also has some very cool features that were not offered before with our legacy solution. 

“We showed this product to hoteliers at the AAHOA Convention last month, and the food-and-beverage guys were going nuts over the digital features,” he said. “Of particular interest was the digital menu that can be displayed on tablets or high def televisions, and the ability for guests to order food products direct from the hotel’s website. This ePOS is just one element of The Hospitality Cloud that is also making its debut at HITEC. We anticipate this will be a very exciting show, not just for RMS, but for hundreds of hoteliers who are eagerly looking to take all core property systems to the cloud.”

The Hospitality Cloud / RMS 9+ is a suite of a la carte technologies (including PMS, channel management, guest marketing, business intelligence, tour desk and more) designed to improve reservation management efficiencies and increase bookings via seamless, real-time online bookings and channel management integration. The RMS ePOS is an integrated component of 9+. 

“Although RMS is new to HITEC, we’re not new to hospitality,” Sabo said. “More than 4,000 properties in 25 countries rely on RMS for their property solutions, of which 60 percent are now fully operating via the cloud.”

Headquartered in Australia, RMS has been advancing its technology since 1995. Over the last five years RMS has been working on future proofing its solution by building a robust rules engine connected to a series of web services. This rules engine enables RMS to deliver rich technology using the latest and best web application available. For the last few years, that application was Microsoft Silverlight which delivered the previous web-based version of RMS9 in a timely manner. Work began earlier this year on the conversion from Silverlight to HTML5. While the experience for the user was seamless with Silverlight, RMS developers now have the tools they need with HTML5 to unleash the full power of RMS in the cloud, and at HITEC, hoteliers will get to experience 9+—The Hospitality Cloud—for the first time.

To pre-schedule an appointment with RMS in Booth 2207 at HITEC, call Ashlee Salvador at 858-427-1200 x315 or email asa@rmsnorthamerica.com. To learn more about The Hospitality Cloud from RMS, visit http://www.rmsnorthamerica.com/.


Ken Wilson of CHMWarnick Receives Hospitality Management Distinguished Alumni Award from UNH

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BOSTON, Mass., May 28, 2015—The University of New Hampshire (UNH) Hospitality Management Program (HMGT) awarded CHMWarnick Co-Founder and Partner Ken Wilson its Hospitality Management Distinguished Alumni Award at the annual Hotel Equity Lending and Perspectives (HELP) Conference recently held at the Seaport Boston Hotel.  The university recognized Wilson for his contributions to the hospitality industry, including the founding of the largest hotel asset management firm in the nation, his past and current support for the four-year, hospitality management program and his position as one of the four founding members of the HMGT Program’s Advisory Board.

            “To say this is a tremendous honor that I truly cherish would be an understatement,” Wilson said.  “The hospitality industry has provided me with a genuinely fulfilling career, and UNH helped me identify my passion and prepared me to be a part of it.”

 

To receive the Distinguished Alumnus award, recipients must have graduated from the university, preferably with a Hospitality Management degree, both of which Wilson accomplished.  Further, the recipient must have made demonstrable contributions to the industry during his/her career and be viewed as an “industry leader” by peers.  Finally, the person should be noted for supporting the UNH Hospitality Management program over a long period of time, including financial support.  Previous honorees include Bob Webster, Class of ’80, Jim Nassikas, Class of ’52 and Tom Varley, Class of ’80.

 

“Having graduated in 1981, Ken has been making an impact on both the hospitality industry and our university’s hospitality management program for decades,” said Professor Nelson Barber, the chair of the hospitality management program.  “He is the perfect embodiment of the Wildcat spirit—tenacious and powerful, making him the ideal recipient of this award.”

 

Wilson is a co-founder and partner of CHMWarnick, the world’s largest hotel asset management company with $8 billion in assets currently under contract.  Prior to forming the company in January, he was the CEO of Capital Hotel Management, a company he co-founded in 2000.  Under his leadership, CHM’s portfolio of asset-managed hotels grew by 300 percent, to an aggregate book value of more than $5.0 billion. His 30 years of hospitality industry experience encompasses all aspects of hotel investment and ownership having directly contributed to the success of more than 350 hotel assets.

 

The evening was attended by UNH hospitality advisory board members, UNH board of young hospitality professional members, UNH staff members, family, friends, business associates, current hospitality program students and past UNH hospitality program graduates.

 

Commune Hotels & Resorts Announces Its First Two New-Build Hotels in Los Angeles

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Thompson Hotels and tommie to Take Residence in Hollywood

SAN FRANCISCO (May 28, 2015) – The international lifestyle hotel management company Commune Hotels & Resorts, comprising Joie de Vivre Hotels, Thompson Hotels, and tommie, announces two new-build hotels in the greater Los Angeles area as part of its continued national expansion.  Thompson Hotels, a luxury lifestyle brand, and tommie, a new micro lifestyle brand debuting this fall in New York City, will be at the forefront of a massive renaissance in a rapidly transforming pocket of Hollywood.  Both projects are being led by a private developer with multiple ventures in the mixed-use urban area.  

 

 

 

“The resurgence and robust future of Hollywood create a prime opportunity for us to bring the first new-build Thompson hotel to Los Angeles and introduce tommie to the West Coast,” said Niki Leondakis, CEO, Commune Hotels & Resorts.  “The privilege of working closely with our partners in the layout and programming of the two buildings provides the opportunity to genuinely weave the new hotels into the fabric of the neighborhood in each of the brand’s distinctive ways.” 

 

 

 

On the highly desirable Wilcox Avenue, north of Sunset Boulevard, Thompson Hollywood will be a 200-key hotel that embraces the scene and style of Hollywood.  The ground floor of the 10-story building will comprise the hotel lobby, a 4,595-square-foot restaurant, a 1,862-square-foot bar, and an outdoor plaza. With views of the iconic Hollywood sign and downtown Los Angeles, the penthouse level will include an outdoor pool with deck, a 1,430-square-foot restaurant and a fitness center.

 

 

 

tommie Hollywood will stand nearby on Cahuenga Boulevard, south of Sunset Boulevard at the edge of L.A.’s most walkable neighborhood.  The vibrant Hollywood neighborhood is being proposed for the new micro lifestyle hotel because of the synergy between the tommie brand ethos and the neighborhood’s cultural fabric. tommie Hollywood is in early planning stages.  

 

 

 

As Hollywood flourishes with a construction boom and an expected 68-percent population increase over the next five years, the Thompson and tommie properties will be anchors to the resurgence of the historic neighborhood, originally famed for being the playground of the Golden Age of film.  The tradition has been revived for the 21st century with an eclectic nightlife scene luring local tastemakers with a mix of bespoke watering holes and mom-and-pop bars that sit alongside nationally-famed restaurants and star-studded nightclubs.  

 

 

 

Thompson Hollywood and tommie Hollywood will be located among local treasures such as the California-native independent record store Amoeba Records; Floyd’s 99 barbershop where stylists celebrate their individuality with patrons and passers-by; the Sundays-only Hollywood Farmer’s Market; and entertainment production offices fostering the next wave of creatives. 

 

 

 

Thompson Hollywood and tommie Hollywood will break ground once entitlements and permits are secured, which is anticipated by end of 2015. Both hotels are slated to open in 2017.  

 

AWH Partners and Building and Land Technology Purchase Doubletree by Hilton Orlando at Sea World

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Partnership Acquires 1,004-Room Orlando Resort in an Off-Market Acquisition and Plans Renovations and Meeting Space Expansion to Add Value

NEW YORK (May 28, 2015) - AWH Partners, LLC, a privately held real estate investment, development and management firm, in partnership with Building and Land Technology, a privately held, vertically integrated, real estate private equity, development and property management firm, announce today the off-market acquisition of the 1,004-room DoubleTree by Hilton Orlando at Sea World. This is the second hotel acquisition for the partnership following the acquisition of the 536-room Dallas Westin Park Central. The firms plan to add value through extensive renovations to guest rooms, meeting space, public areas and resort grounds, and will add approximately 30,000 square feet of upgraded facilities and premier ballroom space to enhance the hotel’s conference center. AWH Development will oversee the renovations and Spire Hospitality will manage operations under a franchise agreement with Hilton Worldwide (NYSE: HLT).

“AWH is delighted to make our second investment in Orlando and our second deal with BLT following the Dallas Westin Park Central transaction. This opportunity comes at an attractive basis, with a terrific brand, and is an opportunity to apply the combined experience and leadership of our development and operation teams,” says Chad Cooley, principal of AWH Partners. 

“We are excited about our second acquisition with AWH Partners. Together, we have crafted a compelling value-add strategy for the asset and believe the property will be very well received in the marketplace once the improvements are complete,” says Carl R. Kuehner, III, chief executive officer of Building and Land Technology. 

Currently featuring 60,000 square feet of meeting and event space, the resort presents a myriad of choices for group business combined with leisure travel. Suitable for low-key executive retreats, sales meetings or once in a lifetime celebrations, DoubleTree by Hilton Orlando at Sea World has an in-house, top-of-the-line A/V and IT service team. The partnership’s planned addition of space at the resort’s conference center will significantly expand capacity for meetings and events, featuring 30,000 square feet in several large ballrooms, an outdoor event pavilion and pre-function spaces.

“This full-scale resort is an attractive, cash-flowing asset in a market that consistently attracts both leisure and commercial travelers,” says Jonathan Rosenfeld, principal of AWH Partners. “This investment is consistent with our aggressive strategy to expand into large markets with hotels that offer substantial meeting space and present an opportunity for value-add through renovation.” 

Spanning 28 lush acres, DoubleTree by Hilton Orlando at SeaWorld is conveniently located adjacent to SeaWorld® and Aquatica, SeaWorld’s Waterpark and just minutes away from Universal Orlando® Resort, Walt Disney World® Resort Theme Parks & The Orange County Convention Center. The resort offers L’Esprit Day Spa, three large, palm tree-lined swimming pools, including a relaxing lagoon pool and two children’s pools. In addition, there is a kids’ lounge and game area, miniature golf course and putting green, recreation center and seven dining outlets and options to accommodate a variety of culinary interests with live entertainment. 

Playa Resorts Management Names Alexandre de Brouwer General Manager for Hyatt Ziva Cancun

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Ft. Lauderdale, FL/Cancun, MX – May 28, 2015— Playa Resorts Management, the operational management component of Playa Hotels & Resorts B.V., today announced the appointment of Alexandre de Brouwer as General Manager for Hyatt Ziva Cancun (www.allinclusive.hyatt.com), which is scheduled to open November 2015. The new all-inclusive resort is at the site of the former Dreams Cancun and is the culmination of roughly an $85 million expansion, renovation and repositioning that is intended to reinvent this resort in a way that brings effortless indulgence to the all-inclusive vacation experience.  

“Alexandre has done a remarkable job helping us open Hyatt Ziva Puerto Vallarta, which was recognized with AAA’s prestigious Four Diamond rating only weeks after its opening in December 2014,” said Alex Stadlin, CEO, Playa Resorts Management.  “We are delighted to have him return to his hometown of Cancun and lead the team at this magnificent new resort,” added Stadlin.

 

 

 

Mr. de Brouwer brings more than 30 years of hospitality industry leadership.  Prior to being appointed general manager for Hyatt Ziva Puerto Vallarta he was the general manager at the former Dreams Cancun Resort & Spa.  A native of Brussels, Belgium, Mr. de Brouwer studied Hotel and Tourism Management at the Centre International of Glion-sur-Montreux, Switzerland. He holds a Bachelor of Sciences in Hospitality Management with a specialty in Food and Beverage, Meeting and Conventions and Catering.  He began his hospitality career in Europe and went to Cancun in 1986 where he held various management positions with Camino Real and other leading resort brands.  Over the past 25 years he has enjoyed a successful career throughout Mexico and Brazil.   Mr. de Brouwer is fluent in Spanish, French and English. He can be reached at Alexandre.deBrouwer@Hyatt.com.

About Hyatt Ziva Cancun

Hyatt Ziva Cancun is located in Cancun’s most unique and desirable beach location at the tip of Punta Cancun surrounded on three sides by the Caribbean.  The resort was originally designed by renowned Mexican architect Roberto Legoretta.  Respecting its classic pyramid-style architecture the resort is being reconfigured to create a village-like atmosphere that reflects the culture of the Yucatan.  A bridge connecting the north and south beach provides guests easy access to both beaches, as well as entertainment, dining and other resort features.

 

Guests are greeted in a lobby consisting of a large, elevated breezeway that captures ocean views to the Northeast, and in the evening, the lights of Isla Mujeres. The lobby is a blend of contemporary design juxtaposed with the original Mayan materials and themes.  For example, one side of the lobby’s facade is a rusticated local coral stone wall while the opposite side is a very chic and modern glass cube wrapped in a matrix of random lattice work simulating driftwood. Furnishings are all made in Mexico from local woods and fabric, and the use of bright color accent adds Mayan detailing.  The Lobby Bar continues the homage to Mayan culture with its geometric artwork and panels influenced by the indigenous carvings and language of the areas original inhabitants.  A signature grand staircase is a focal point of the resort and becomes seating for the outdoor amphitheater in the evenings.

 

Each of the 547 guest suites offer views of the Caribbean, furnishings reflecting the colors of the Yucatan, and spa-style bathrooms. Guests may enjoy complimentary in-room refreshment bars, in-room dining service, and in upper category accommodations, swim-up suites and private butler service.  

 

For recreation the resort offers lagoon-style pools with swim-up bars, an adult-only pool, a lounge with game tables, and one of the area’s largest ocean view  fitness centers  complete with 14 treadmills, a free weight system, as well as an outdoor basketball court.   The Spa is breathtaking with a signature hydrotherapy area facing the sea, 13 treatment rooms, and an additional six palapas on the beach for massage.

 

Dining includes a choice of eight restaurants and six bars and lounges. With Hyatt inspired presentations and a wide selection of fresh and seasonal cuisine, guests can dine internationally with choices ranging from a French bistro to an Italian cucina, to an Asian-infused sushi and teriyaki restaurant to a beachside taqueria and ceviche bar. For casual dining, there is an American Diner and the gourmet buffet restaurant with engaging show-cooking stations. Unique refreshments will be available 24-hours a day at the coffee house, the sports bar and other lounges with signature cocktails and expert mixologists. 

 

Hyatt Ziva Cancún offers state-of-the-art meeting and convention space, with more than 11,000 square feet of flexible meeting and event areas, including a ballroom that can be divided into five breakout rooms, plus seven additional meeting rooms. In addition to the traditional meeting space, the resort features outdoor lawn, garden and beach venues with breathtaking views that create the perfect backdrop for weddings or other special occasions. 

 

For information and reservations at Hyatt Ziva Cancun visit:  www.allinclusive.hyatt.com.

 

Uniform System of Accounts for the Lodging Industry: A Historical Perspective

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Implementation of the 11th Revised Edition of the Uniform System of Accounts for the Lodging Industry

The 11th revised edition of the Uniform System of Accounts for the Lodging Industry (USALI) was published in the spring of 2014, with an implementation date of January 1, 2015.  The responsibility for revising the USALI lies with the Financial Management Committee (FMC) of the American Hotel & Lodging Association (AHLA).

 

Throughout the implementation process, the FMC has received several questions from the worldwide lodging industry.  To answer these questions, the FMC has created a Frequently Asked Questions (FAQ) document on the USALI resource portal page of the AH&LA Education Institute’s website (www.ahlei.org/usali).

 

In an effort to assist hotel owners and operators with their implementation, the FMC presents a series of monthly articles that address some of the most frequently asked questions.  Some of the topics to be discussed include gross versus net revenue reporting, service charges, the change from cover to customer counts, mixed-ownership facilities, and operating metrics.

 

For this month we present a history of the USALI prepared by FMC committee member W. Peter Temling.

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by W. Peter Temling

The first Uniform System of Accounts for the Lodging Industry - USALI - was published in 1926. Just think about this for a minute - in the fast-paced environment we live in today we hardly give any thought to what happened yesterday, let alone 88 years ago. In 1926, Marilyn Monroe and Queen Elizabeth II of the UK were born and it was the year when Scottish inventor John Logie Baird demonstrated a mechanical television system for members of the Royal Institution and a reporter from the Times in London. It was also the year when land on Broadway and Wall Street in New York City was sold for a few dollars per square foot. Just go to the internet on your computer, iPhone, iPad or Android device to get today’s prices - a lot has changed.

When the authors of the USALI First Edition sat down to write the book, they lived in a total different world and a totally different hospitality universe. The hotel business consisted fundamentally of “bricks and mortar”. In fact, the original committee was even called the “Proprietors’ Committee” and included representation from the Hotel Pennsylvania, the Waldorf-Astoria, the Hotel Astor, the Hotel Willard, and The Commodore.

As the hotel industry evolved, so did the USALI. The Fifth Revised Edition was published in 1952, about 26 years later. It still included such departments as Cigar Stand and Candy and Soda Shop, and Pay Station Commissions were still recorded as Other Income in the Telephone Department. Fountain Pens were included in A&G Printing and Stationary, and the Rooms Department Salary and Wages schedule had a position called “scrub-women” (we have come a long way!). This Edition also had a subtotal called Gross Operating Profit in what was then called the General Profit and Loss Statement. The abbreviation of this subtotal, i.e., “GOP”, has been used for many years in our industry. 

Over the next 25 years we were beginning to see a shift away from the “bricks and mortar” hotel business model and the Seventh Revised Edition, published in 1977, consequently saw a more diverse Revision Committee with representation from Sheraton Corporation, Hilton Hotels Corporation, Loews Corporation, Western International Hotels Company and Caesars Palace.  

As the fundamental business model of the hotel industry continued to evolve into separate owners, operators and franchisors, the Revision Committee for the Ninth Revised Edition, published in 1996, saw an even more inclusive composition with representation from ownership, academia, accounting firms, consultants and operators. The Revision Committee also wanted to make the book more acceptable to the global industry community and the British Association of Hotel Accountants was invited to participate in the revision and the book was later translated in its entirety into German in the year 2000.

While the USALI evolved and was revised from time to time, the American Hotel & Lodging Association in 1961 appointed the National Association of Hospitality Accountants (the predecessor of Hospitality Financial and Technology Professionals - HFTP) to develop a separate uniform system of accounts for small hotels and motels. This publication, entitled Uniform System of Accounts and Expense Dictionary for Small Hotels, Motels, and Motor Hotels was first published in 1961 and later revised in 1979 and again in 1986. In 1996, a decision was made to combine the USLAI with the Uniform System for Small Hotels.

The Tenth Revised Edition of the USALI was published in 2006. The Revision Committee continued to broaden its membership with more representation from the diverse sectors of the industry, such as Smith Travel Research (STR). There was also a recognition that the USLAI should be a guide that is most useful to the industry (while still remaining in compliance with Generally Accepted Accounting Principles), and numerous changes in presentation, account titles and subtotals were made to reflect this reality.

The Eleventh Revised Edition was published in 2014. With its electronic searchable version, it paved the way for the USALI to make the technological leap into the 21st century. The work of the committee re-affirmed its purpose to provide a guide that is most suitable to the global lodging industry. While the informational needs of operators and owners may be similar, the Revision Committee recognized that each group has its own special informational and reporting needs. Therefore, this edition has a separate Summary Operating Statements for Operators and Owners. To emphasize the importance of first and foremost providing an industry guide, the Operating Statements Section of the book are now Part I and the Financial Statements - Balance Sheet, Statement of Income - are now Part II.

In 1952, the Fifth Revised Edition had this to say about statistical information and ratios:

“In addition to indicating the percentage relation between income and expenses, the financial report of the hotel should contain sufficient statistical information to aid the management in arriving at sound conclusions as to the efficiency of the operation of the various departments”

It lists ”…the kind of statistical information that the financial reports of the hotels should contain:”

ROOMS - Number of rooms in hotel, percentage of occupancy/double occupancy, average daily rate per occupied room/guest, number of pieces of rooms laundry per occupied room per day

RESTAURANT - Average receipts to the cover, gas consumption (cf), gas consumption to the 100 covers, number of pieces of restaurant laundry per cover

VALET AND GUEST LAUNDRY - Number of orders, number of orders per 100 guests, average receipts per order, average cost per order

HEAT, LIGHT AND POWER - Fuel consumption, electricity consumption, steam consumption, water consumption, and ice produced or purchased.

 

Contrast this very brief and elementary statistical information section contained in the Fifth Revised Edition from 1952 with the Eleventh Revised Edition just published in 2014, which now contains 43 pages of Financial Ratios and Operating Metrics.  Saying that we as an industry have come a long, long way is nothing short of a gross understatement. 

Although, as Yogi Berra said “It’s tough to make a prediction, especially about the future”, I am confident and optimistic that future editions of the USALI will keep pace with the ever-changing hospitality business environment. The responsibility for updating the USALI rests with the AH&LA Committee on Financial Management, which is one of several committees organized by the AH&LA to support the industry. The Financial Management Committee, which currently has 26 members representing ownership groups, operators, asset managers, academic institutions, accounting firms and consulting firms, determines when a new edition should be issued and a Revision Committee is appointed to accomplish the task.  The committee must balance the need for a new book with the potential loss of comparable historical data and must also consider the potential impact on the industry as USALI changes in presentation or definitions could have an impact on contractual relationships.

The copyright to the USALI is owned by the Hotel Association of New York City and it is published by the American Hotel & Lodging Educational Institute. The Hospitality Financial and Technology Professionals also sponsor the publication.

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To purchase a copy of the 11th edition of the USALI, view the nearly 100 questions and answers on the FAQ, or submit your own question for the FMC, please visit www.ahlei.org/usali.  This article was published in March 2015 by the American Hotel & Lodging Educational Institute (AHLEI).  For detail information visit www.ahlei.org/usali.

 

 

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